Township circulation enterprise has great influence on rural area consumption in the way of economical search expense, low transport cost, fast transaction, transaction frequency and radius, improved trade mode and scale, influential consumption concept and behavior, etc. According to the inter-provincial panel data during 2000—2011, the empirical analysis shows that income is still the main factor affecting rural area consumption, and that township circulation enterprise has prominent positive influences on consumption in rural area. Thereinto the turnover of township circulation enterprise mostly influence rural area consumption, while its labor productivity and quantity influence rural area consumption with obvious regional difference. Labor productivity influence rural area consumption less and less from east region to middle region and then west region, but the influence of township circulation enterprise quantity is in the reverse way.