Since the reform and opening-up, China’s rural consumption methods gradually evolve from the traditional consumption methods such as decentralization, individualization, closure and low level which befit the traditional agriculture to modern consumption methods such as centralization, socialization and marketization which focus on the enjoyment and development, among which the consumption of rural durable products significantly shows the feature from “poverty to ample food and clothing”, then from “ample food and clothing to all-round well-being”, then from “all-round well-being to overall all-round well-being”, and the important factors affecting rural durable product consumption methods and their evolution direction are consumption habit, self-cognition of the consumers, social hierarchy attribution, regional location, consumption system, household life cycle and family income. Consumption method evolution can directly bring the increase of consumption quantity, however, the consumption method evolution comprehensively depends on the self-factor of the peasants, rural objective environment factors and the income of the peasants, and meanwhile, the promotion of the consumption method evolution and the peasant income increase can relatively use small social reform to realize the rapid increase of rural consumption. Thus, village reconstruction should pay the same attention to “improving rural environment”, “increasing the income of the peasants” and “raising the quality of the peasants” so that rural consumption can be effectively boosted.