By taking food and beverage industry as research subject, the influence of the segmented dimension of service quality and perceived value on service loyalty is explored by structural equation method and the research shows that the influence of each segmented dimension of service quality on service loyalty is mostly realized by taking each segmented dimension of customer perceived value as the intermediary, that the service quality factor directly affecting service loyalty is only safety factor, that the empathy dimension of service quality has significant impact on each dimension of perceived value respectively, that tangible dimension has actively influence on the price, quality and social dimension of perceived value, that reliable dimension is related to sentiment dimension of perceived value, that response dimension is related to sentiment and quality dimension of perceived value and that all of society, sentiment and price dimension except quality dimension of perceived value have impact on service loyalty. Thus, the enterprises of food and beverage industry should specially emphasize the interaction between service employees and the customers, boost the sentiment communication between the employees and the customers and regard highvalue service providing for the customers as an effective way raising service loyalty.