Sampling investigation is conducted on 12 towns and villages of five cities (districts) of Wenzhou which is the National Pilot Zone of Rural Property Right System Reform and the micro-factor influencing rural households’ desire for inflow or outflow of the operating right of their contracted arable land is analyzed by using Logistic regression analysis method. The results indicate that the basis for successful transfer of the operating right of contracted rural arable land includes the increase of per capita income of agricultural households, the increase of the proportion of non-agricultural income, the establishment of intermediary organizations for rural land transfer and the cultivation of agricultural business experts, thus, coercive implementation of rural land transfer in the area with less-developed economy will result in the opposition of local rural households or even strong opposition.