The particularity of electronic consumption contracts determines the application of directly applicable law principles. Because of the differences in the related laws for consumer protection in different countries, the application of directly applicable laws in electronic consumption contracts field in different countries has different features, e.g. the United States prefers the role of e-commerce to boost economic development, however, European Union emphasizes consumer protection. The application of directly applicable law in the field of China’s electronic consumption contracts should try to avoid irrational limitation on electronic consumption contracts, try to protect legal rights of the businessmen under the premise of emphasis on consumer right protection, maintain and promote e-commerce development, actively participate in global cooperation and suit China’s laws to international principles.