基于粗糙集的团购网站销售额影响因素分析
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Analysis of the Impact Factors of Group-buying Website Sales Based on Rough Set
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    摘要:

    运用粗糙集算法,对所搜集的不确定甚至不完整的有关团购网站的信息进行推理,结论是:相对平均原价和团购种类,团购活动期数、购买人次、平均折扣率和热门城市数量对团购网站销售额的影响更重要;团购活动期数和购买人次越多,销售额越高;但平均折扣率和热门城市数量的多少对团购网站销售额的影响不大。可见,相对于价格,诚信在团购网站发展中起到更重要的决定作用;团购网站应通过团购导航网吸引更多的顾客,并实施差异化发展策略,进而以优质服务提高顾客的忠诚度。

    Abstract:

    Rough set computing method is used to deduce the uncertain and incomplete information collected from group-buying websites, the conclusion is that the more important impact on group-buying website sale is relative average original price, group-buying commodity types, group-buying activity times and buying person-time, average discount rate and hot-city number, that the more group-buying activity times and buying person-time have, the higher the sale is, however, average discount rate and the number of hot-city have small influence on group-buying website sale. As a result, compared with price, credit plays a more important role in group-buying website development. More customers should be attracted through group-buying guide websites and development strategy with different commodity guide should be implemented so that excellent service can be used to promote the loyalty of customers by group-buying website.

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张 昕.基于粗糙集的团购网站销售额影响因素分析[J].西部论坛,2011,21(4):89-94

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