According to the materials on three times nationwide survey and resurvey on 3656 rural families of 246 villages in the middle of 2009, in the early 2010 and in middle of 2010, the implementing effect of the policy for household appliances to be sold in countryside is analyzed. The results show that the effect of the policy for household appliances to be sold in countryside in favor of the peasants emerges, that the number of household appliances to be bought by rural families is increasing largely and consumption structure is improved, meanwhile, that subsidy cashing procedures are more simplified than before, that rural families have high evaluation on the policy, however, that quality problems in household appliances being sold in countryside increase and that satisfactory degree of confidence for rural households on the appliances to be sold in countryside decrease. In order to further carry out the policy, China should enhance the policy propaganda, adjust product structure for the household appliances to be sold in countryside, guarantee the quality for the products, and perfect related policies and rural infrastructure.