With the development of economy and society, the irrational structure and self-inadequacy hamper the development of Chongqing’s newspaper, and the growth of Chongqing’s economy and the preference of macro-policy make Chongqing’s newspaper face new opportunity and challenge. Chongqing’s newspaper industry should deepen system reform to set up withdrawing mechanism, integrate resources, adjust structure, gradually form the axis of Chongqing’s newspaper industry, overall develop economic growth point of newspaper industry, and make good circulation of the production and consumption of the newspaper by sufficiently taking advantage of content production.