With the rap id development of China’smedia industry in market scale and growth, the regional develop ing gap of the media industry appears in China’s different regions. The development of media industry in less - developed regions as examp le of Xinjiang autonomous region backwarded for the reasons of below: the local financial support to develop localmedia industry is not enough, local market share ofmedia industry growth is limited with low growth rate of local economic development, the media corporations’ability is in low level.