Abstract:This paper discusses the general pricing methods of auto manufacturers, uses practical examples and multivariate linear regression model to deduce empirical, relation between sale quantity and prices of different types of autos, tests the goodness of fit of this model, discusses F - test of the whole significance and Nash Equilibrium solution of Bertrand Model of duopoly enterprises products when demand function is binary function, and gives equilibrium results of pricing game for two types of autos.