Abstract:Shizhu County of Chongqing and Lichuan City of Hubei are the main places to produce Chinese goldthread and have convenient condition for the cooperation of production and sale of Chinese goldthread because the two .places have similar growing environment for Chinese goldthread and the similar deep processing level. However,because the two places belong to different administrative areas, the production and sale of Chinese goldthread have the problems in homogeneity competition, local government protection, and sale information asymmetry and so on. Shizhu County and Lichuan City should support each other and co-establish production and sale information platform of Chinese goldthread, and, meanwhile, cultivate the unified brand to occupy the international market of Chinese goldthread.