Abstract:With the improvement of the economy and people's living standards, sociality and feeling demands has been endowed to the Chinese meal. Chinese meal industry has transferred from the service industry with customer low-interposition to customer high-interposition. However, most of the big Chinese restaurants still use the traditional 4PS theory to guide their marketing activities, no mention of the other medium and small sized restaurants. This article firstly discusses the meal industry which the Chinese meal industry is facing nowadays, then we analyses the service characters for the Chinese meal industry and get ten basic characters which the Chinese characteristics holds. Based on the ten basic characters, we supply twenty basic service field marketing tactics.