Based on analysis of problems that China's enterprises attach much importance to image brand but ignore product brand, that enterprises are short of mid-term and long-term marketing strategies, that enterprises pay much attention to marketing but neglect cultivating marketing ability and so on, Milton Kotler points out that China' s enterprises should focus on feeling marketing, be concerned about the value of consumers' feeling, try to make customers be loyal to their enterprises in order to keep the balance between short-term cash flow and enterprises' long-term marketing strategies and to realize enterprises' sustained development.