The results of questionnaire shows that the downtown area at Jiefangbei attracts large percentage of consumers, most of whom regard New Century Department Store and Chongqing Department Store as ideal shopping places. The former store has the largest number of consumers and the latter one provides commodities with best image on account of the following factors: commodity quality, store reputation, shopping environment, service attitude, advertisements, a variety of discounts. This article holds that mix-trade through diversifying operation will be valuable to the existence of them.