People have misunderstandings of customer relation management (CRM).These misunderstandings are as follows:(1)regarding CRM as a set of soft ware system;(2)the misunderstanding that medium-sized and small enterprises have difficulty paying the expense of CRM and that CRM should not be carried out in these enterprises;(3)the misunderstanding of expectation of returns on investment;(4)the misunderstanding that CRM is the duty of marketing personnels;(5)the misunderstarding that CRM is "one to one marketing";(6)the misunderstanding of the relationship between CRW and ERP;(7)the misunderstanding of the targets of CRM.