As integration of ICT (information and communication technology) and traditional finance, the internet finance industry has undergone rapid growth with more and more attention paid by government and business for its potential risk and challenge to traditional financial industry. The internet finance is not simple internet+finance but is the process of the reconstruction of financial market and generalized asset securitization at internet era. The internet finance redefines the relocation method of monetary capital, a production factor, deeply changes social production organization method and economic operation mode and boosts the evolution from present economy to general equilibrium market state without friction. Therefore, we should not only concern about the self risk of internet business agencies but also pay attention to long-term development of internet finance market, set up the institutional system for maintaining the market fairness and justice and for improving the efficiency of the transaction activity of the main body of the market, encourage internet finance innovation helpful to perfect market mechanism, establish the supervision system based on market function and perfect information disclosure and transaction regulations.