In the last decade, the popularization of digital media in the consumers is worth attention in academic field, however, there are few relative researches on how digital media has effected brand management. Digital age changes the interaction between consumers and brand and between consumers and this shift in behavior requires a reappraisal of how brands should be managed. The brand management communityoriented paradigm enriches the practical field of the few researches on brand management and provides new way for the enterprises to integrate their brand into the digitalized life of consumers. This new paradigm integrates digital media into the strategic function of brand management, which greatly uphold brand value.