家族企业传承意愿、伙伴间信任关系与网络战略选择
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Succession Intention, Trust Relation between Partners and Network Strategy in Family Firms
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    摘要:

    经过三十多年的快速发展,我国家族企业正在进入传承的高峰时期,而家族传承是家族企业最显著的特征之一;网络战略是家族企业成长的重要方式和策略选择。采用对浙江和重庆家族企业的调查数据,实证检验家族传承意愿对家族企业网络战略选择的影响,并分析伙伴间信任关系在家族传承意愿与家族企业网络战略选择之间的中介作用,结果表明:(1)家族传承意愿正向影响家族企业网络中心度和密度,负向影响网络关系持久度和开放度;(2)伙伴间信任关系在家族传承意愿与家族企业网络中心度之间起完全中介作用,而在家族传承意愿与家族企业网络密度之间起部分中介作用。家族企业网络战略选择应与家族传承意愿相匹配,着力培育相互信任的伙伴关系,并加强对伙伴间关系的维护和管理。

    Abstract:

    After over 30 years rapid development, China’s family firms are going into the peak time of succession but family succession is one of the significant characteristics of family firms, therefore, network strategy is an important way and strategic choice of family firm growth. The purpose of this paper is to empirically test the effect of family succession intention on network strategy of family firms and also to examine the mediating role of mutual trust of partners in this relationship based on the data obtained from manufacturing family firms in Zhejiang and Chongqing. The results indicate that family succession intention positively influences centrality and density of the network, and family succession intention negatively influences duration and openness of the network in family firms. The results also show that mutual trust of partners completely mediates the relationship between family succession intention and centrality of network, and mutual trust of partners partially mediates the relationship between family succession intention and density of network in family firms. The network strategy choice of family firms should match family succession intention, emphatically cultivate the partner relation of mutual trust, and enhance the maintenance and management of the relation between the partners.

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杨良明,周立新.家族企业传承意愿、伙伴间信任关系与网络战略选择[J].西部论坛,2015,25(6):90-97

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