Chongqing Jiefangbei Business District elementarily forms an assembling and consuming place of Chongqing brands, however,because of insufficient attracting and influencing force, poor effective carrier for brands, weak corresponding investment invitation and so on, the homogeneity phenomena of all stories are general and the influencing and radiating force of the brands in the west part of China is weaker than that of Chengdu area, as a result, brand business needs to be further oriented. Chongqing Government should consolidate the guidance for commerce and trade, regard headquarter economy and hlgh-side retail business as a developing focus of Jiefangbei future investment, and gradually eliminate the business which does not watch CBD core business by enhancing management and proper adjustment.