Traditional advertisement definition narrowly regards import and export trade of products and international marketing as economic basis of international advertisement and regards international transmitting media as its important characteristics. However, modern international advertisement is that international advertisement managers use special media to transmit information to hetero - culture objective human group and is the interactive transmitting activities of brand objective by communication between brand and hetero - culture human group. International business of brands is new economic basis of modern international advertisement which should use national character of main advertisement capital and hetero - culture of brands as judging standard of international advertisement.