Most of state-owned enterprises face embarrassed situation of "difficulty in attracting talents and keeping talents".Talent erosion is serious,which affects the development of state-owned enterprises.There are many affecting factors such as society,organization and individuals.The countermeasures are to use enterprise development to attract talents,to use training opportunity to attract talents,to use professional development to attract talents,to use fair incentive mechanism to attract talents,to use feelings to attract talents and to use enterprise culture to attract talents.