The tour preference of Chongqing residents is to consider natural mountains and rivers and then to consider folk customs, historic relics, costal beaches and so on. The interesting in cultund scenic spots declines and preference to coastal beaches and grasslands and forest increases. Meanwhile, Chongqing residents begin to like urban scenic spots. The travel agencies should sell scenic products which combine mountains and rivers and lakes connecting natural beauty with local flirtatious expression and sell better tour products with rich cultural information and natural beauty for middle aged people and young people and the people with high income,