Tourism souvenirs not only increase tourism income of a city, but also popularize the fame of a city. Chongqing is now at its primary stage of tourism souvenir, so the tourism souvenirs should be of native feature, should meet the different needs of tourists and should go with relevant tourist activities while tourism souvenirs are designed and developed. A city's government department concerned should make efforts to propagandize its native tourism souvenirs, and should strengthen the administration of tourism souvenirs market as well.