杨樨.以脱贫致富实践为旅游资源的定制化扶贫旅游刍论——兼议“消费者下乡”的人力资本效应和资源整合效应[J].西部论坛,2020,30(4):84-92
以脱贫致富实践为旅游资源的定制化扶贫旅游刍论——兼议“消费者下乡”的人力资本效应和资源整合效应
Analysis of Customized Tourism for Poverty Alleviation by the Practice in Taking Poverty Elimination for Richness as Tourism Resources: Discussion on Human Capital Effect and Resources Integration Effect of “Consumers Going to Countryside”
  
DOI:
中文关键词:  脱贫致富  旅游扶贫  旅游资源  旅游消费需求  消费者下乡  精准扶贫  定制化旅游
英文关键词:poverty elimination for richness  poverty alleviation with tourism  tourism resources  tourism consumption demand  consumers going to countryside  targeted poverty alleviation  customized tourism
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作者单位
杨樨 三亚学院 国际酒店管理学院海南 三亚 572022 
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中文摘要:
      中国的脱贫致富实践样态丰富而成效显著,体验和参与各地独具特色的脱贫致富实践可以满足国内外消费者的高层次旅游消费需求。脱贫致富实践的吸引力、可感知体验参与性和多样化地域特性使其可以成为优质旅游资源,以脱贫致富实践为旅游资源的扶贫旅游(即“脱贫致富”主题游)还可以发挥“消费者下乡”的人力资本效应和资源整合效应,进而优化扶贫资源配置和提高扶贫效率。脱贫致富实践旅游资源的开发,应在政府的引导下由脱贫致富实践的各参与主体合作进行,可以由村委会牵头组建旅游合作社进行开发,也可以由关键扶贫主体主导开发,还可以由旅游企业与扶贫主体联合开发;多样化的“脱贫致富”主题游产品可以通过定制化旅游模式实现与消费者高层次旅游消费的精准对接;脱贫致富实践旅游资源的开发及其产品供给与消费需求的对接,需要充分利用大数据、智能化、信息化等先进技术。应积极发展“脱贫致富”主题游,在满足消费者高层次旅游消费需求、促进旅游业高质量发展的同时,推进脱贫致富实践的深入和转型。
英文摘要:
      China’s practice in poverty elimination for richness has many patterns and achieves good results, and experiencing and participating in the practice with the characteristics of each place can meet high-level tourism consumption demand of the consumers at home and abroad. The attraction, perception experience, participation and local characteristics of the practice become excellent tourism resources, the poverty alleviation tourism by taking the practice as tourism resources, “poverty elimination for richness” theme tourism, also has human capital effect and resources integration effect of “consumers going to countryside”, further optimizes poverty alleviation resources allocation and boosts poverty alleviation efficiency. The development of the tourism resources for poverty elimination for richness should be cooperated by each participating main body of the practice under the guide of governments, can be developed by organizing tourism cooperatives led by a village committee, can be guided by the key poverty alleviation main body and can also be developed by the combination of tourism enterprises and the main body of poverty alleviation. The theme tourism products of diversified “poverty elimination for richness” can be accurately jointed by customized tourism pattern and high-level tourism consumption of the consumers. The development of tourism resources of the practice and its tourism product supply and its connection with the tourism demand of the consumers need to make full use of the advanced technologies such as big data, artificial intelligence, informatization and so on. China should actively develop the theme tourism of “poverty elimination for richness”, and promote the deepening and transforming of the practice while satisfying the high-level demand of tourism consumption of the consumers and boosting high-quality development of tourism industry.
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