| 摘要: |
| 非遗文化可分为物质产品、生产技艺、文化功能和价值观四个层面，海外孔子学院的设立和发展，可以增进所在国（地区）民众对中国非遗技艺的了解，提升其对中国非遗艺术的鉴赏水平，增强其对中国非遗价值观的认同，进而可以促进中国非遗产品的出口。选取37个样本国（地区），采用改进的贸易引力模型，根据2004—2014年的数据资料分析孔子学院对中国非遗产品出口的影响，分析表明：无论是孔子学院数量，还是孔子学院影响力，都显著地促进了中国对所在国（地区）的非遗产品出口；当所在国（地区）经济发展水平较低时，孔子学院对中国非遗产品出口的促进作用较强。应该更好地依托孔子学院这一文化交流平台来促进中国非遗产品的出口贸易。 |
| 关键词: 非物质文化遗产 孔子学院 非遗产品出口 文化贸易 非遗文化 文化折扣 文化距离 贸易引力模型 |
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| The Effect of Confucius Institutes on China’s ICH Products Export—A Study on Influencing Mechanism and an Empirical Verification |
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LIN Hang1,2, XIE Zhi-zhong11,2
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1. Economics College, Fujian Agriculture and Forestry University, Fuzhou 350002, China;2. Concord College, Fujian Normal University, Fuzhou 350117, China
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| Abstract: |
| ICH culture can be divided into such four levels as material product, production technology, cultural function and value outlook, the establishment and development of overseas Confucius Institutes can boost the understanding of China’s ICH technology by the people of the host countries, uphold the appreciating level on China’s ICH, strengthen their identity on China’s ICH value outlook and furthermore, promote the export of China’s ICH products. This paper takes gravity model of trade to study the effect of Confucius Institutes on China’s ICH products export by using the data from 2004 to 2014 and by selecting 37 sample countries and regions. The empirical results indicate whether the quantity or the influence force of Confucius Institutes significantly boosts China’s ICH product export to the host countries. When the economic development level of the host country (or the region) is lower, Confucius Institutes has stronger boosting effect on China’s ICH product export. China should promote China’s ICH product export by depending on the cultural exchange platform of Confucius Institutes. |
| Key words: ICH Confucius Institute ICH products export cultural trade ICH culture culture discount culture distance trade gravity model |
