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| 我国旅游业运营管理成功因素与路径选择 |
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孔令夷
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西安邮电大学 管理工程学院，西安 710061
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| 摘要: |
| 从基础资源论视角阐释我国旅游业竞争优势，构建旅游业广义资源集，运用德尔菲法揭示我国旅游业运营管理的21个相关成功因素，并建构六个层级ISM模型：政府管制政策、服务和管理创新能力、自然条件和地理条件处于最基础的第一层，对旅游产业运营战略目标实现具有最为关键性影响；基础设施设备利用率、价格水平、组织机构的战略匹配性、供应链管理能力、财务管理能力、新市场开拓能力位居第五层，对旅游产业运营战略目标实现具有最直接影响，但并非关键性影响。利用手段—目的链法，识别出旅游业运营管理的5个关键成功因素：政府管制政策、服务和管理创新能力、自然地理条件、人力资源开发及管理能力、服务能力及服务质量。应抓住5个关键因素，实现我国旅游业运营管理的路径优化，以提高产业运营绩效，实现运营战略目标，推动我国旅游业转型升级发展。 |
| 关键词: 旅游业 运营管理 运营战略目标 相关成功因素 关键成功因素 解释结构模型 手段—目的链法 旅游企业 旅游资源集 |
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| Success Factors and Path Selection of China’s Tourism Industry Operation Management |
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KONG Ling-yi
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School of Management Engineering，Xi’an University of Post and Telecommunications，Xi’an 710061，China
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| Abstract: |
| From the perspective of basic resources，this paper elaborates competitive advantage of China’s tourism industry，constructs extensive resources set of tourism industry，uses Delphi method to reveal 21 relative success factors of China’s tourism industry operation management，builds six-layer ISM model such as the first basic layer including government management policy，service and management innovation capacity，natural condition and geographic condition，which has the most key influence on the realization of operation management objective of tourism industry，the exploitation rate of infrastructure and facilities，price level，the strategic matching of organization agencies，supply chain management capacity，financial management capacity，and new market development capacity belong to the other five layers，which have direct influence on the realization of operation strategy objective of tourism industry but which are not key influence factors. By using method-objective chain method，this paper distinguishes five key success factors of operation management of tourism industry such as governmental management policy，service and management innovation capacity， natural geographic condition，human resources exploitation and management capacity，service capacity and service quality. China should grasp the five key factors，realize the path optimization of operation management of China’s tourism industry，raise tourism industry operation efficiency，attain the strategic objective of the operation，and push forward the restructure and upgrading of China’s tourism industry. |
| Key words: tourism industry operation management operation strategy objective relative success factor key success factor Interpretive Structural Model method-objective chain method tourism enterprise tourism resources set |
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