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| 摘要: |
| 本文用文献综述的方式从会展管理、会展营销、会展服务和会展教育的角度阐述了国外会展旅游对国内的启示,并指出会展旅游对负面效应的研究不足. |
| 关键词: 会展旅游 会展管理 会展营销 会展服务 会展教育 |
| DOI： |
| 分类号:F592.7[著者标引] |
| 基金项目: |
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| Review of studies on exhibition tourism at home and abroad |
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ZHENG Si-wei ZHENG Xiu-juan
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| Abstract: |
| This paper describes the enlightenment of foreign exhibition tourism on domestic exhibition management,exhibition marketing,exhibition service and exhibition education and points out that is is insufficient to study negative effect of exhibition tourism. |
| Key words: exhibition tourism exhibition management exhibition marketing exhibition service exhibition education |
