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| 摘要: |
| 21世纪是饭店集团化竞争的世纪.随着国际饭店集团的全面加入,中国本土饭店的壮大,注定给中国的饭店集团化带来新的机遇.如何理性面对中国饭店集团化发展,使之在增加饭店竞争力与效益方面发挥重大作用.为此,本文介绍了饭店集团化基本概念,阐述了中国饭店集团化发展的必然性及现状,提出集团化发展的策略,并预见了这种集团化经营的发展趋势. |
| 关键词: 集团化 必然性 策略 趋势 |
| DOI： |
| 分类号:F59 |
| 基金项目: |
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| On development trend of hotel group |
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XU Shou-qing
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| Abstract: |
| 21st century is the century for hotel group to compete. With the joining of international hotels and enlarging of Chinese hotels, China's hotel groups have new opportunities. This paper introduces the basic concept of hotel group, discusses how to face the development of China's hotel group in order to increase competence and efficiency, analyzes current situation and necessity of China's hotel group development and points out development strategy and trend of hotel groups. |
| Key words: group necessity strategy trend |
