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| 摘要: |
| 随着体验经济时代的到来,体验营销应运而生.旅游企业发展的新思路就是体验营销.因此,以体验文化为核心开展娱乐营销、感情营销、氛围营销、服务营销等是当代旅游企业的生存与发展之本. |
| 关键词: 旅游企业 体验营销 策略 |
| DOI： |
| 分类号:F713 F592 |
| 基金项目: |
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| Experience Marketing :a new strategy for development of tourism enterprises |
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LUO Da-li
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| Abstract: |
| The advent of experience economy brings about experience marketing. Under such economy, travelers' demands are becoming more individualized. Tourism enterprises are facing new opportunities and challenges which they never met before. This article puts forward experience marketing as a new strategy for the survival and development of tourism enterprises, and analyses the importance for tourism enterprises to conduct experience marketing . On the basis of former researchers' fruits, the author outlines the practical experience marketing strategies according to the characteristics of tourism industry. |
| Key words: tourism enterprises,experience marketing,strategy |
