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| 摘要: |
| 在战略管理理论中,设计学派、计划学派、定位学派主要关注战略应如何明确地表述,被称为说明性(prescriptive)战略管理学派.考察这三大学派的渊源、主要观点、基本模式、前提条件等,有助于拓展不断发展的中国管理学的研究,有益于我国的企业战略管理实践. |
| 关键词: 战略管理 设计学派 计划学派 定位学派 |
| DOI： |
| 分类号:F270 C93 |
| 基金项目: |
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| Review of the school of prescriptive strategic management |
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GAN Qin
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| Abstract: |
| In the theory of strategic management, the design school, the planning school and the orientation school mainly pay attention to the ways of expressing strategies definitely, which are referred to as the school of prescriptive strategic management. Examining the origins, main ideas, basic patterns and premises of the three schools will help expand the researches into China's developing strategic schools and be beneficial to the practice of China's enterprise strategic management. |
| Key words: strategic management,the design school,the planning school,the orientation school |
