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| 摘要: |
| 旅游商品是地方旅游开发的一个薄弱环节，也是最具市场前景和增加旅游收入的增长点之一。本从分析大足旅游商品开发现状和存在的问题出发，对大足旅游商品的思路和营销策略提出了自己的建议。 |
| 关键词: 旅游商品 大足县 旅游收入 旅游市场 旅游产品 品牌战略 营销策略 |
| DOI： |
| 分类号:F592.771.9 F590.8 |
| 基金项目: |
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| Discussion on tourism commodity development of Dazu County |
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HUANG Da-yong
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| Abstract: |
| Tourist commodities are one of weak points in local tourism development and one of the most market-prospective and income-prospective growing points. Based on analyzing the present situation and problems in tourist commodity development in Dazu County, this paper makes suggestions for development and marketing strategy of tourist commodity in Dazu county. |
| Key words: Dazu County,tourist commodity,design and plot,marketing strategy, |
