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| 摘要: |
| 本文重点论述小商品商人聚集形象塑造问题，并且提出塑造小商品商人聚集形象必须转变观念，制定合理形象战略。提高其综合服务能力和组织化程度，以及加强聚集的文化、道德、诚信等方面的形象建设。 |
| 关键词: 小商品商人聚集 小商品市场 中国 顾客满意度 规模经济 聚集形象 |
| DOI： |
| 分类号:F723 |
| 基金项目: |
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| Discussion on image mold of small commodities businessmen accumulation |
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FANG Zheng-song
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| Abstract: |
| This paper focuses on image mold of small commodities businessmen accumulation and points out that people concerned must change ideas,make reasonable image strategy,improve conrprehensive service ability and organization and consolidate image construction in such aspects as culture,morality, credibility and so on so as to create this image. |
| Key words: accumulation image,organization,culture style,credibility |
