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| 摘要: |
| 面对洋快餐的进入以及多种新型餐饮业态的迅速发展，重庆中餐企业应树立战略发展意识，实现可持续发展；应以现代营销观念指导营销实践；应明确市场定位，提供个性化的特色服务；应实施品牌战略，谋求长远发展；还应积极发展连锁经营。 |
| 关键词: 餐饮企业 中餐 重庆 连锁经营 品牌战略 可持续发展 经营机制 服务质量 |
| DOI： |
| 分类号:F719.3 F721.7 |
| 基金项目: |
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| Discussion on development strategy in Chinese restaurants of Chongqing in new century |
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CHEN Qiu-mei
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| Abstract: |
| In the face of foreign quick meals entry and rapid development of new-style restaurants, Chongqing's Chinese restaurants should set up strategic development ideas, realize sustainable development, guide marketing practice by using marketing ideas, provide special service by clearly positioning the market, implement famous brand and long-term development strategy and develop chain restaurants. |
| Key words: Chinese restaurant,Chongqing,marketing |
