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| 摘要: |
| 广告形象的性别研究主要从两个方面来进行：一方面是对广告形象性别进行内容分析和描述性阐释。另一方面是研究广告形象的性别因素对受众的影响。在当前广告信息爆炸的背景下。从受众的意识性和无意识性两个角度研究广告形象性别的影响效果成为新的课题。 |
| 关键词: 广告人物形象 性别 女性 男性 旁述者 身份特征 受众 儿童 无意识性 |
| DOI： |
| 分类号:F713.80 |
| 基金项目: |
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| Researches on gender of image in advertising |
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TU Yong
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| Abstract: |
| The researches on gender of images in advertising are mainly from two points of view. One is content analysis and descriptive interpretation, the other is about the influence of images' gender on acceptor. now there ads appear a explosive situation, the acceptor's consciousness and unconsciousness of gender of images in advertising become a new research point. |
| Key words: advertising,image,gender,acceptor |
