By using literature and materials method, this paper studies the function of the sports competition in colleges and universities of China, the athletes use body language to show their power and beauty in the games to release their life vitality and to access to the peak of their human bodies under the carnival, which is the original motive for college students to love sports competition. The civilization is paid attention to everywhere in the games, through the learning of civilization connotation of “wisdom, order and aesthetics”, the humanistic quality of the college students is raised and their practice consciousness is promoted. At new era, under the background of the great health view, the “butterfly effect” produced by sports competition of higher learning institutions plays an exemplary role in driving the national fitness activities and promoting harmonious development between college sports activities and national fitness so as to make contribution to Chinese health and healthy China construction.