漆莉.美团网运营模式研究[J].重庆工商大学自然科学版,2015,32(12):108-110
美团网运营模式研究
Research on Operation Model Based on MeiTuan.com
  
DOI:
中文关键词:  团购网站  运营模式  美团网
英文关键词:group shopping websites  operation model  MeiTuan.com
基金项目:
作者单位
漆莉 重庆工商大学 电子商务及供应链系统重庆市重点实验室重庆 400067 
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中文摘要:
      分析了美团网的运营模式,针对美团网存在的营销手段单一、人才储备不足、竞争优势难以保持问题,提出了改进措施:加强人才培养;增强创新意识;多元化营销手段.
英文摘要:
      With the development of e-commerce, in China, group shopping websites are fast emerging, which bring the profit to businessmen, consumers and the group shopping websites. This paper analyzes the business model of MeiTuan.com by analyzing the business model of the group shopping websites at home and abroad and finally proposes the improving measures such as enhancing talents cultivation, strengthening innovative consciousness and using diversified marketing methods according to the problems of MeiTuan.com in single marketing method, insufficient talent reserve, difficult to keep competitive advantage and so on.
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