网络零售的演进阶段、特征及理论耦合分析
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The Stages, Characteristics and Theoretical Coupling Analysis of Online Retail Evolution
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    摘要:

    本文基于网络零售的演进历程以及与零售业态变迁理论的耦合视角,考察了网络零售的演进规律,得出如下结论:网络零售呈现出不断进化、扩展、丰富的演进过程,总体可划分为萌芽、兴起、爆发、整合及升华五个阶段,每个阶段各具特点;网络零售业态演进与零售轮理论、真空地带理论、新零售轮理论、零售手风琴理论、零售生命周期理论、环境理论等传统零售业态变迁理论具有耦合之处,但同时又展现出自身特征;“新零售”下线上线下与物流深度融合是网络零售(零售业)发展的基本趋势,“新零售”驱动供应链变革与重构,催生“新制造”等是需要进一步研究的重要问题。

    Abstract:

    Based on the evolution of online retail and the coupling perspective with retail business change theory, this paper investigates the evolution law of online retail. Conclusions are as follows: firstly, online retail experiences a continuous evolution, expansion and enrichment process, which can be divided into five stages: germination, rise, explosion, integration and sublimation. Each stage has its own characteristics. Secondly, the evolution of online retail formats is coupled with traditional theories of retail formats such as retail wheel theory, vacuum zone theory, new retail wheel theory, retail accordion theory, retail life cycle theory and environmental theory, and so on. But at the same time it shows its own characteristics. Thirdly, the deep integration of offline, online and logistics is the basic trend of the development of online retail. The “new retail” drives the reform and reconstruction of supply chain and promotes the emergence of “new manufacturing”, which is an important issue that needs further study.

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  • 在线发布日期: 2019-05-07